HVAC Marketing Expert Shares Survival Strategies

Warm Thoughts Communications, Inc. has launched a new Web site, www.rpyhb.com — which stands for "Recession Proof Your HVAC Business" — designed to help HVAC contractors meet the growing challenges of a recessionary market.
"Smart contractors know that in a recessionary market it becomes survival of the fittest," says Blaine Fox, a 25-year veteran of the HVAC industry and vice president of Warm Thoughts. "Some contractors will go out of business or reduce in size permanently unless they develop a plan and adapt to the changes in consumer buying behavior."
Fox, who led one of the largest HVAC contracting operations in the mid-Atlantic region with more than 180 employees, offers his insights that contractors can apply immediately in their business. Topics include:
•using strategic financial analysis to ensure profitability.
•selling service plans to normalize work flow and increase cash flow.
•refining customer retention and acquisition campaigns for greater return.
Written in an easy-to-read format, the website offers quick, to-the-point, useful information that can help every HVACR contractor improve his bottom line.
"We wanted contractors to know they don't have to be passive during these intimidating market conditions," says Fox. "When you visit the site, you'll immediately see that tactics exist which you can implement easily to lift your company out of the recessionary doldrums."
Contractors may now visit www.rpyhb.com for tips to recession-proof their HVAC businesses. They may also take the RP-Biz Challenge to analyze the strengths and weaknesses of your business and register for a free, one-hour consultation.

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