For the fourth year in a row, International Comfort Products (ICP) is bringing its Victory Tours to dozens of U.S. cities, from late January to May 1.
ICP says the tours will focus on maximizing contractors' marketing efforts, with tips, tools, and techniques to grow their businesses "like never before."
Attendees will hear about strategies and tactics that they can put to use to make the most of the coming cooling season.
A major element in the tours will be discussions of ICP's Homeowner Extended Labor Program (HELP) and AdVAntage, an exclusive program offering local advertising solutions.
— keep your customers for life
— HELP and AdVantage customer relations
— adding new customers
— AdVantage "Neighbor Network" and signage
— helping homeowners buy from you
— maximum strength warranties
— dealer benefits.
Tempstar and Heil's Victory Tours begin on January 31, in Nashville, TN. Comfortmaker's Tour begins Feb. 6, in Atlantic City, NY; Arcoaire dealers in Detroit, MI will be visited starting Feb. 20.
For additional information, visit www.icpusa.com, and click on the links to the various ICP brands.