Handling Objections in Commercial HVAC Sales

Make your last response the most effective: the one that calls for action from the prospect.

This is the second article I’ve written regarding the answering of objections (see bit.ly/EKonObjections). Since there is only room to cover two or three objections in a single article, I will speak to a few more very common objections. If you’re not prepared to answer all objections, they can be a huge negative in the selling process. Conversely, they can be very positive,

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