Can you lose customers and still increase profits? It may seem crazy, but you may be losing out on a larger profit margin by catering to a vocal minority of customers that will complain about price no matter how expensive or cheap your service is.
This week, Gary Elekes gives Part One of his presentation on his proven formula for pricing, based on his decades of experience in the home services industry. His presentation will teach you how to optimize your business operations, get comfortable with making changes in your service pricing and adjust your wages to keep your employees happy and your business chugging along.
All that and more on this week’s episode of Cracking the Code – watch, free for all until August 11th, atMyContractorUniversity.com/CBS-Show.
About the Author
Weldon Long
New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.
Gary Elekes
President
Gary Elekes is the president of EPC Training, co-founder of iMarket Solutions, an HVAC and plumbing contractor, and a recognized expert in lead generation and contracting with more than 30 years of experience in the trades. He is also a founding faculty member of EGIA Contractor University, which provides contractors with the training, tools and resources to build the business and life of their dreams. For additional information, visit egia.org/university.
