• Tom Piscitelli
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    Contractingbusiness 12255 Michael Petrov 96 Istock Gettyimages Plus 857777576
    Contractingbusiness 12255 Michael Petrov 96 Istock Gettyimages Plus 857777576
    Contractingbusiness 12255 Michael Petrov 96 Istock Gettyimages Plus 857777576
    Contractingbusiness 12255 Michael Petrov 96 Istock Gettyimages Plus 857777576

    EGIA 'Cracking the Code' Show: 'Selling with Storytelling'

    June 29, 2018
    People remember stories. Find a real-life story about your service that proves the point you're trying to make during a sale.

    Stories are inherently compelling. But the way the brain processes them not only makes them engaging and memorable as a form of entertainment, but also a powerful tool when it comes to sales and marketing.

    In this week's Cracking the Code, Weldon Long explains how to incorporate stories to improve sales. Plus he answers questions on selling without seeming pushy, using trial closing statements, and more!

    Watch it now at EGIA.org/CBS-Show, before it enters the EGIA members-only archive on 7/6.