Use your head in HVAC marketing iStock/Thinkstock
Avoid reactive marketing.

HVAC Marketing 101: Use Your Head, Not Your Knee

HVAC marketing works best when it's proactive, strategic and repetitive.

By Elaina Burdick

Are you a “reactive marketer?”  Let me ask you a few questions to find out…

  • Are you operating without an annual marketing plan?
  • Ever place an ad in the local paper because your competitor did?
  • Purchased a radio advertising campaign or a billboard because the rep had a super great deal that she could only offer you today?
  • Have you ever rushed to use up co-op funds before year end? 

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