Ritchie Names Michael Lanners VP of Domestic Sales, Marketing

Ritchie Names Michael Lanners VP of Domestic Sales, Marketing

Ritchie Engineering Company, Inc., a leader in service tools for HVACR professionals and manufacturer of YELLOW JACKET® products, has hired Michael Lanners as vice president, domestic sales and marketing.

Lanners will work with Brian Flynn, executive vice president at Ritchie Engineering, to drive growth, sales and product strategy.

“We’re thrilled to welcome Mike to our team,” says Flynn. “He has a wealth of knowledge that will serve our clients and brand very well.” Lanners comes to Ritchie Engineering Company with over 25 years experience in sales and marketing roles. He spent more than 10 years at Industrial Louvers in Delano, MN, where he consecutively broke sales records and reduced costs while managing the entire sales cycle.

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