12 Newsletter Tips for HVAC Contractors

by Andy Fracica

Editor’s note: We are rerunning some of Andy’s articles earlier articles while we tool up for the new “Ask Andy Fracica” format. We need your help, because without your questions, there will be no articles to write. Please email Andy with your questions at [email protected]. This updated article was first published in January of 2011.

Happy New Year! I hope you all had a happy holiday season and now that the festivities are behind us it’s time to turn our attention back to business. With the New Year here, have you thought about how you intend to remain in the top of mind position with your customers?

Consider publishing a regular email newsletter. Click through this gallery for Andy's newsletter production tips.

ANDY FRACICA NEEDS YOUR MARKETING QUESTIONS TO GENERATE FUTURE COLUMNS. SEND YOUR MARKETING QUESTIONS TO [email protected]. Find him online at www.fracicaenterprises.com

Andy Fracica is president and CEO of Fracica Enterprises, Inc., a consulting firm specializing in marketing, PR, social media, and lead generation strategy. He has over 30 years of sales, marketing, and product management experience in the heating ventilating and air conditioning (HVAC) industry. He concentrates on helping manufacturers, distributors, dealers, and startup companies do more with less. Contact him at 260-338-4554, [email protected] or visit the website www.fracicaenterprises.com

Photos by Thinkstock.

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