Social pressure is a valuable lever to help buyers pick your products and services Thinkstock

Social pressure is a valuable lever to help buyers pick your products and services.

COMFORTECH PREVIEW: Social Media Matters

Generally, people are terrible at making complex decisions, so they rely on feedback from others who have been in the exact same spot as them.

People generally want to be part of a group of people they perceive as similar to themselves. So much so in fact, that it quite often will alter the way they think, their opinions, and even their behaviors and decisions in such a way that makes them compliant to conform with the “norm” of their desired social group. People use other people’s behaviors as road maps when making their own choices for products and services. They see behaviors or decisions by other people as being “correct”

Register to view the full article

Registration on Contracting Business allows you exclusive access to high value content centered around proprietary research, expert NEC analysis, and in-depth technical procedures.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish