When it comes to HVAC contractors, the old Nike marketing slogan didn’t get it completely right. Certainly, there are times the admonition to “Just Do It” is an important motivator. However, in an industry that has a propensity to “Just Do It” without much forethought or planning, taking a backward step and a breath every so often might be a better course of action. That’s why you need a strategic plan.
Without a plan, your business will stay in a “reactive” mode. It will be dri