Social media should be used by contracting businesses (Photo illustration by Justin Sullivan/Getty Images)

Platforms, including Twitter, Facebook and Yelp, can be key for small contracting businesses looking to grow the customer base.

Use Social Media to Build Your Contracting Business in 2015

Creating social media relationships has quickly moved from something small businesses should consider to something they must be actively doing. Platforms, including Twitter, Facebook and Yelp, can be key for small contracting businesses looking to grow the customer base.

Rhonda Abrams, a columnist for USA Today, wrote that companies need to post plenty of pictures, figure out what their best platform is so it can be heavily utilized, and as always, always ensure content is meaningful and high quality.

The key to success with any social media marketing is creating content that resonates with your followers. If you have something to share that's funny or inspirational — or even pictures of cute animals — your followers are likely to hit the "share" button, getting your name and message out to their friends. But not many small businesses can manage to create viral content. Don't worry. Even if all you post are updates on discounts, new products or services, or even holiday hours, if your customers are interested in that information, it will catch their attention.

Read more from Abrams in her column on USA Today’s website. Doing so may help your small contracting business thrive in the New Year.

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