WD-40 Expands Into Multi-use Delivery Systems

The 'Power of Five' page on the WD-40 website shares how people have used WD-40 in a variety of projects.

While most consumers tend to rely on one particular delivery system of WD-40 Multi-Use Product, over the last 60 years WD-40 Company has continually innovated its variety of delivery systems to include five different options, dubbed the “WD-40 Power of Five,” which provides many ways to use the trusted formula’s power to get any job done right. 

HVACR professionals are also one of WD-40's target audience groups. The product has multiple uses for service or installation projects, from loosening rusted fasteners to corrosion prevention.

The WD-40 Multi-Use Product line encompasses five task-kicking ways for trade professionals and heavy DIYers to solve challenges using a pinpoint stream, flexible reach, precise control, wide spray or soak. Over the years, loyal WD-40 Multi-Use Product users have shared thousands of ways the formula and its delivery systems have been used, and now WD-40 Company is asking them to share those uses with others through the Power of Five page on its website and using #WD40PowerOf5 on social media.

Consumer feedback has given way to expertise areas and personalities for the five different delivery systems, which together create a powerful arsenal of tools every professional and heavy DIYer should have on hand.

These are the products in the Power of 5 lineup (all are trademarked):

  • The Controller – WD-40 Trigger Pro  allows more control of the rate and amount you spray through its non-aerosol can.
  • The Multi-Tasker – WD-40 Smart Straw   sprays two ways, a pinpoint stream and wide spray, with its permanently attached straw.
  • The Flexer – WD-40 EZ-REACH, the newest addition to the WD-40 Multi-Use Product lineup, helps reach the unreachable with an 8-inch flexible straw that bends and keeps its shape, allowing users to get around corners and into hard-to-reach spaces.
  • The Enforcer – WD-40 Big Blast  makes small work of big jobs with a wide nozzle that sprays the product over a larger surface area.
  • The Soaker – WD-40 One Gallon allows users the ability to harness the concentration of the formula through soaking.

“We love engaging with our fans and customers about how WD-40 Multi-Use Product has made their jobs, tasks and lives easier,” said Tim Lesmeister, vice president of marketing at WD-40 Company. “We know tasks come in all shapes and sizes so we’ve developed products that allow folks to get WD-40 Multi-Use Product where and how they need it.”  

To learn more about the five different delivery systems, or to share a photo or video of how you use your favorite WD-40 Multi-Use Product, visit WD40.com/Powerof5. Photos and videos of the product in action can also be tracked through social media using the hashtag #WD40PowerOf5.

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