American Water Heaters Announces New Program

American Water Heaters, Ashland City, TN has started a baseball-themed marketing program, designed to raise brand awareness and educate customers about product offerings. The program offers distributors and contractors unique access to baseball information, while learning about American’s water heating products.
“The program offers our distributor and contracting partners a unique way to engage with the American brand,” says Jason Rowell, American Brand Manager. “We want to equip our customers with full marketing support, and reward them for choosing American.”
To formally kick off the program, American ran a full page advertisement in Athlon Sports’ Baseball preview magazine.
Additional program components include regular “Diamond Update” newsletters providing new product information; countertop handbooks containing baseball schedules and rosters; and an interactive web portal featuring a fantasy league baseball contest. Suite and hospitality events at baseball parks across the country will also offer customers an opportunity to interact with American brand representatives.
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