Gustave A. Larson Opens New Store

The Gustave A. Larson Company has opened its newest store location in West Allis, WI. The new facility replaces the New Berlin store, and will serve as the Great Lakes Regional Sales Office.
The facility includes a 5,800 sq.ft. self-service showroom with working product displays. Customer will have access to design engineers, hydronics support, service advisors, account representatives, sales consultants, and sales management.
The West Allis location will be home to the Milwaukee area’s second Larson Learning Center, a state-of-the-art training facility. According to the company, increased stocking levels of parts and equipment, and “Will Call Express” for fast in and out service will make this the flagship store for the Larson Company.
To serve customers in the western suburbs, an additional Will Call Express location will open on May 7 at the Larson Company’s corporate distribution center in Pewaukee, WI. Both West Allis and Pewaukee can be reached by phone, at 414/615-2640 or 800/829-1332.
Orders can also be faxed to 414/771-6589 or placed on-line at

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