Johnson Controls, a global leader in delivering solutions that increase energy efficiency in buildings, and the National Hockey League (NHL) announced the York brand has become the official heating, ventilation and air conditioning (HVAC) partner of the NHL in North America for the 2012-13 NHL season.
Under the agreement, announced in Las Vegas at the 2012 NHL Awards media availability, York not only becomes an official partner of the NHL and the official HVAC partner of the NHL, but also a proud supporter of NHL Green, an official partner of the NHL Draft, a proud partner of the 2013 Bridgestone NHL Winter Classic, a proud partner of the NHL Awards, and the official HVAC partner of the Hockey Hall of Fame in Toronto.
“We look forward to working with the York brand on a number of exciting activations to build brand awareness and preference among NHL fans throughout North America,” says Brian Jennings, NHL executive vice president of marketing. “As the newest supporter of NHL Green, we welcome York’s expertise and assistance in our mission to attain greater energy efficient standards across the League.”
“The NHL is a highly respected professional sports organization that is demonstrating significant growth in attendance, television viewership, merchandise sales and on-line traffic to NHL.com,” says Melissa Marineau, director of marketing for Johnson Controls Unitary Products. “NHL Green shares our goal of raising awareness of environmental issues and helping to educate the community on ways to save energy. This partnership not only provides national exposure to our brand, but also provides a great opportunity for our distributors and contractors to get involved and extend the sponsorship in their local communities.”
In addition to the league partner designations, York has also reached agreements with a variety of individual NHL teams throughout North America. Those agreements will be announced soon.