What are HVAC technicians REALLY selling?
Equipment? Service? Expertise? What exactly are our technicians selling in their relationship with the homeowner?
Gary Elekes takes on that question of finding your true motivation in serving your customer, while Weldon Long handles the viewer Q&A on getting your team to buy-in to ongoing training, and much more! All on this week's Cracking the Code!
Watch now at EGIA.org/CBS-Show before it enters the EGIA members-only archive on October 19.