Skip navigation

Contractors Chose Bradford White as Top Brand in Recent Industry Study

Bradford White Water Heaters has been named the tank type water heater brand most purchased by plumbing and heating contractors for the fourth consecutive year, according to a 2009 independent study conducted by Clear Seas Research. The study also showed Bradford White as the brand most recommended for the second straight year.

The annual report provides an in-depth analysis of the water heater industry including trends in product, installation, replacement and servicing, brand selection factors, brands most often purchased, product information resources and more. Bradford White was also the brand of choice among plumbing and heating contractors in the 2006, 2007, and 2008 Clear Seas Research Studies.

The independent study also reveals that product quality is the most important factor to contractors when selecting a brand of tank type water heater. Reputation, price, service, technical support, brand carried by wholesaler and manufacturer warranty were also major influencers for professionals.

“This kind of feedback from our customer base, the professional plumber, is the highest reward a manufacturer can receive,” says Bradford White’s Nick Giuffre, president and COO. “Financial statements and the bottom line only tell part of the story. Bradford White has been a highly successful company for many years, but that’s only sustainable if we continue to focus on our customers by listening to their recommendations, challenges and concerns, and then respond with innovations and improvements to both products and services.”

For more information visit

TAGS: Archive
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.