Assess the Competition
No matter what industry you’re in, there will always be competition. In HVAC, you’re sure to have some tough competitors in your area vying for the same customers your business is. Study them, including their Internet presence, prices, customer reviews and anything else you can get your hands on. They may be doing something extremely well or extremely poorly that you can take advantage of in your contracting business. (Photo by Stephen Brashear/Getty Images)
Get Organized and Keep Detailed Records
A good business is one that has all of its ducks in a row from the start. By staying organized, you will be able to easily and knowingly complete essential tasks.
Chris Seabury wrote on Investopedia that creating a to-do list every day (and perhaps even a long-running checklist, as well) can be a great way to ensure everything that needs to be completed is done.
To go along with this, it will be helpful to keep detailed records that you can refer back to at a time when they’re needed. With the help of technology, you can even store these records electronically in the cloud. This would help reduce clutter and allow you to easily find documents you’re searching for. (Photo by Joe Raedle/Getty Images)
What are Your Strengths? What are Your Weaknesses?
A great piece of advice from Michael Olguin, president of Formula PR, on Inc.com is to know what you do well as a business and what you don’t do so well.
While no one loves looking at their faults, doing so as a business can help you focus on your strengths and, in the meantime, improve your weaknesses.
Olguin said to avoid doing things outside of the comfort zone until you can get it right. Focus on what will make your company money and grow your customer base until you are able to properly expand services. (Photo by Hannah Peters/Getty Images)
Spend a Few Hours on Calling Potential Customers
Simon Reynolds, a business mentor, wrote on Forbes (in an article titled “5 Tips For Growing Your Business In One Month”) that a business owner must put in the time communicating with those who he or she hopes to serve. This will mean getting on the phone and contacting potential customers.
While this may be a frightening concept for many, Reynolds said it will certainly make small businesses money in the long run. (Photo by Christopher Furlong/Getty Images)
Picture Yourself Being Successful
Another tip from Reynolds’ article said business owners should envision themselves as high-level entrepreneurs. “You will only be as successful as your self identity allows,” he wrote, adding that using this will help give confidence in continuing to drive your business forward and keeping a positive mindset, even through the tough times. (Photo by Mario Tama/Getty Images)
Create an Online Identity
Ten years ago, you would be able to get away with not having a website for your contracting business. However, in 2015, an online presence and identity is a must.
The phone book is a thing of the past; people now search out the new companies they want to use via the Internet. This means having a website, social media accounts and even a blog.
A blog post on marketing company Hubspot’s website said to consistently post blogs that will remain relevant for readers for years to come. Always test out different content, research what your audience wants from posts and never use your blog to sell. People aren’t going to read sales pitches; make the content shareable and interesting for readers.
It may not come at once, but a bit of practice and consistent effort will help your website’s blog gain a bit of readership. (Photo by Joe Raedle/Getty Images)
Learn to Manage Money
If you already know how to work with money, that’s great. If not, learn. Quickly. This will be an important aspect of helping your business remain solvent and successful.
If you’re able to figure out how you can turn a profit on paper, it will make it that much easier to do in practice. A business cannot grow without making money; be sure you aren’t losing or missing out on money in silly ways. (Photo by Phil Cole/Getty Images)
Keep Focused and Consistent
Seabury wrote on Investopedia that business owners need to remember that growth doesn’t happen overnight. Not often does it happen in a day, or even a week. It will take time to have a business grow from the ground up; it is a great idea to stay focused on both long- and short-term goals.
Staying consistent with how you drive at them will help create good habits and give your contracting business a much better chance at growth over the initial months. (Photo by Joe Raedle/Getty Images)