For an organization to be successful, the management team must find, recruit, and hire outstanding talent. From the management team to front line employees — it’s important that everyone in the organization is involved in the recruiting process because it is critical to the long-term success of the entire business.
But what is recruiting? Well, to begin, let’s define what it isn’t. Recruiting is not selection, a one-time event, or something to be taken lightly. It is an ongoing process that should happen constantly — at community events, career days, trade schools, etc. It is also not a one-person job, but a responsibility of everyone in the organization. Think of it this way — what’s louder at a football game, one screaming fan or 50,000 of them? So the more people you have talking about your company, the more people will hear about it. It’s also important to distinguish recruiting from selection. Recruiting is spreading the word and enticing people to become involved with your company, whereas selection is a process in which candidates go through a series of steps to be screened for job openings.
So why should you be recruiting? First, it’s the lifeblood of your business. You never know when you’ll need a new employee, so recruit whenever you can and build a network of outstanding employees. In addition to networking, recruiting allows for business growth, creates viable business in the community, and creates a cycle of constant talent upgrading in your business.
Understanding the what’s and why’s of recruiting is vital to ensuring that an organization remains vibrant. Not only do you need to recruit new employees, you must reengage current employees every day by providing training and engagement opportunities, in turn improving employee retention.