ServiceTitan, a cloud-based platform that helps residential plumbing, HVAC and electrical home service companies manage and grow their businesses, has released a new infographic detailing how a company’s call conversion rate, not call volume, is what really drives success in the home service industry. The infographic, which can be downloaded at http://info.servicetitan.com/can-software-help, features key statistics and eye-opening figures illustrating how prepared CSRs, knowledgeable field technicians, and reliable operational software work together to turn inbound calls into loyal customers.
“Our experience working closely with some of the nation’s best HVAC, plumbing and electrical business owners has proven the importance of increasing call bookings,” said Ara Mahdessian, CEO and co-founder of ServiceTitan. “This new infographic showcases just how important high conversion rates are for building a strong customer base and revenue – especially in an industry where excellent customer service means as much as technical expertise.”
The infographic provides key data and raises questions that home service business owners will find helpful when evaluating their own performance in converting inbound calls, including topics such as:
- Industry averages for conversion rates
- The importance of excellent customer service in the DIY age
- The value of a good first impression
- The potential impact of a dissatisfied customer
- The value of inbound calls to business growth
- Evaluating marketing efforts
- How the right operational software can enhance the customer service experience
“If a home service business owner is focused on tracking call counts from a marketing campaign, they’re failing to track what really matters – revenue based on call conversions,” said Mahdessian. “We created this infographic to put the facts regarding conversion rates into a visual medium and stress the importance of tracking what really drives business development.”
It’s exactly that kind of strategic thinking that ServiceTitan clients have come to know and appreciate. They’ll tell you that the emphasis on tracking what matters has resulted in satisfied customers, greater efficiency and increased revenue.
“ServiceTitan gives us the ability to track calls, monitor conversion rates and even calculate the revenue associated with those calls so we can tell exactly how much money we made off of each marketing campaign,” said Tammy Ferris, owner of Gene Love Plumbing, Air and Electrical. “Their real time, live information is the best.”