What if someone tried to convince you to become a loyal customer before you were even a customer? Imagine how unpersuasive a headline like this would be: “Become a Loyal Customer, and We’ll Take Good Care of You.” It’d make you sound like the kind...
What would you do without your customers? Are you really trying to find out? All you have to do is forget about them — and let them forget about you. And if that’s what’s going on, it’ll be clear soon enough what you’ll do without your customers...
Recent articles have generated many questions and comments related to HVAC system and building pressures. Here’s a look at some basic principles of pressure and some clarity to the way our industry reasons with it...
Russell, Kansas claims less than 5,000 people. It's not a big town. Yet, it's one of those obscure places that every now and then gives birth to someone famous. The most famous person from Russell is Bob Dole, the former U.S. Senator, Vice...
A contractor wrote to me in an email, “I have never been able to figure out some guys. They think that being underpaid, undervalued and in debt is some badge of honor that goes along with being a quality craftsman.” ...
