MSCA Stars Explore Marketing, Branding Topics at Summit

The Mechanical Service Contractors of America (MSCA) hosted its Second Annual MSCA STAR Summit this month in Las Vegas, NV. The meeting included a tour of the largest Leadership in Energy and Environmental Design (LEED®)-certified building in the world and setting strategies for the challenging year ahead.

Forty of MSCA's highly-qualified MSCA STARS convened at the Palazzo Resort Hotel in Las Vegas, to attend educational sessions focused on marketing and branding in a challenging economic environment. The event included a tour of the heating and cooling command center for the Palazzo center, which the U.S. Green Building Council (USGBC) says is four times the size of the second-largest LEED® certified building.

Chris Klehm, faculty member for USGBC's LEED® program, described key aspects of the American Recovery and Reinvestment Act of 2009, that are important to service contractors.

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