Empowering Conversations: How to Discuss Electrification with Your Clients
October 13, 2026
11:00 AM ET / 10:00 AM CT / 8:00 AM PT / 4:00 PM GMT
Duration: 1 hour
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Summary
Join us for an insightful session designed to empower mechanical contractors in discussing decarbonization with their clients. We'll explore electrified heating solutions for new and existing buildings, highlighting industry trends and systems optimized for the future.
By the end of this session, attendees will be equipped with practical tools to engage clients in meaningful decarbonization conversations, paving the way for a more sustainable building industry.
Key Takeaways:
• Understand the key benefits of electrification of heat solutions for
both new and existing buildings.
• Identify common objections or misconceptions clients might have
about decarbonization and how to address concerns.
• Gain knowledge about the various incentives available to support
decarbonization efforts.
• Understand the range of products and systems available for
decarbonization.
Speakers
Alan Clayton
Sustainable Systems Commercialization Manager
Trane
Alan Clayton is the Sustainable Systems Commercialization Manager for
Trane. After earning a Bachelor of Science degree in Mechanical
Engineering from the University of Missouri, Alan began his career as a
Sales Engineer for Arizona Companies, a manufacturer of custom Air
Handling Units. During this time, he continued to hone his skills by earning
an MBA from Lindenwood University in Missouri, plus other professional
certifications. Afterwards, he joined Johnson Controls as a Regional Sales
Manager in support of a joint venture with Hitachi Air Conditioning. During
his tenure, he helped build and scale a North American sales channel
focused on the VRF and ductless product portfolio. He then served as Sales
Leader at JASCKO Corporation, a Florida-based commercial HVAC
manufacturer’s rep that also serves as Carrier’s regional sales office for
applied products. Alan places a lot of emphasis on building relationships,
making ethical decisions, and living a balanced life. In his free time, he
enjoys fitness, reading, and spending time with friends and family.
John Sustar
HVAC Systems Product Manager
Trane
John Sustar started in the HVAC industry in 2009 specializing in energy
modeling, electrical, mechanical, and hydronic systems. In his current role,
he leads the development and execution of commercial systems strategies,
working closely with engineering and marketing teams. John holds a master’s
in building systems engineering from the University of Colorado-Boulder and
a bachelor’s in electrical engineering from the University of St. Thomas. John
lives in La Crosse, Wisconsin, with his wife and three kids. He enjoys
spending time outside with his family, engaging in activities such as skiing,
mountain biking, and trail running.
Sponsored by:
