New Customer Follow-up Program Available

Continuity Programs, Inc. (CPI), a marketing company in Walled Lake, MI, has developed a new customer follow-up system for the HVACR industry.

CPI, a long-time leader in customer follow-up programs for the mortgage and real estate industries, designed the “Connections” program to help HVAC/R dealers in four major areas of their business.

David Epps, president of CPI, said, “The Connections program helps to retain customers, increase the percentage of referrals, increase customer satisfaction and gives HVAC/R companies a way to cross-sell other products.”

Connections generates leads by maintaining a constant and automatic flow of professionally designed two-way communication between the dealer and its customers, and encourages customers to communicate with the company’s sales associate. Through this communication, these customers become a valuable source of information regarding their future heating and cooling needs and those of their family and friends. “It promotes year-round customer loyalty while building revenues and profits, all at a very reasonable cost,” says Epps.

For more information, call 800/521-0026.