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Mitsubishi Adds “Live Better” Brand Promise to Company Logo

Mitsubishi Electric Cooling & Heating announces the introduction of a new logo that incorporates the manufacturer’s brand promise, “Live Better.” The brand promise reflects the commitment to providing customers with products that enhance their lives.

“Incorporating the ‘Live Better’ brand promise in the new logo is a reminder that in every aspect of our business we provide innovative cooling and heating product solutions that help people live and work better,” says Bill Rau, senior vice president and general manager, Mitsubishi Electric Cooling & Heating.

According to Rau, the “Live Better” brand promise applies to Mitsubishi Electric’s network of contractors and distributors as well. “This promise extends from our customers, who ultimately experience our products in their homes or businesses, to our network of contractors and distributors, who benefit from innovative products, various market-leading selling tools and extensive training programs.”

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