Mitsubishi to Sponsor Golfers Couples & Funk

Mitsubishi Electric Cooling & Heating recently announced it had signed sponsorship agreements with golfers Fred Couples and Fred Funk.

Couples and Funk will star in four Mitsubishi Electric Cooling & Heating commercials, to air on The Golf Channel and other cable and network stations. The two veteran golfers will also promote the Mitsubishi Electric Cooling & Heating brand by displaying the company logo on their shirts during golf tournaments and by appearing at several Mitsubishi Electric events. Funk will also feature the Mitsubishi Electric Cooling & Heating logo on his golf bag.

The sponsorship agreement with Couples officially begins on February 1, 2012, and will be in effect through March 31, 2015. Funk’s sponsorship, which first began in April 2011, has been extended through March 31, 2013.

“We're pleased to be entering into this agreement with Fred Couples and to be extending our relationship with Fred Funk,” says Bill Rau, senior vice president and general manager, Mitsubishi Electric Cooling & Heating. “Both golfers are perfect ambassadors for Mitsubishi Electric Cooling & Heating; they are leaders and champions in their field.” The sponsorship agreements with Couples and Funk are the most recent additions to Mitsubishi Electric’s long-standing relationship with professional golf. Mitsubishi Electric has been a PGA TOUR sponsor since 2007 and in 2009 became the title sponsor for the Mitsubishi Electric Championship at Hualalai.

Mitsubishi Electric and the PGA TOUR recently announced an extension of their official marketing partnership and title sponsorship of the Champions Tour’s season-opening Mitsubishi Electric Championship at Hualalai through 2015. The Mitsubishi Electric Championship at Hualalai is scheduled for Jan. 16 - 22, 2012, and features an elite field of the past two seasons’ tournament champions and the past five years’ senior major championship winners.

“We are pleased to be extending our relationship with professional golf even further with Couples and Funk,” says Joe Mastroianni, chief marketing officer, Mitsubishi Electric Cooling & Heating. “As his competitors know, Fred Funk is a straight shooter and one of the straightest drivers to ever play golf. And Fred Couples – he is the personification of cool and comfortable.”

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