EGIA 'Cracking the Code' Weekly Show — Your Reputation Is Your Brand

Your reputation is your brand. That's great if you have a good reputation, but if you have a bad one ... well, don't have a bad one.

In this week's episode of "Cracking the Code," New York Times bestselling author Weldon Long is joined by Josh Kelly of RevuKangaroo to talk about reputation management and how it can make -- or break -- your business. The good news is, anyone can take control of their reputation -- but the sooner you start the better.