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EGIA 'Cracking the Code' Show: 'Selling with Storytelling'

June 29, 2018
People remember stories. Find a real-life story about your service that proves the point you're trying to make during a sale.

Stories are inherently compelling. But the way the brain processes them not only makes them engaging and memorable as a form of entertainment, but also a powerful tool when it comes to sales and marketing.

In this week's Cracking the Code, Weldon Long explains how to incorporate stories to improve sales. Plus he answers questions on selling without seeming pushy, using trial closing statements, and more!

Watch it now at, before it enters the EGIA members-only archive on 7/6.

About the Author

Weldon Long | New York Times Best Selling Author & Creator of the HVAC Sales Academy

Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.