EGIA’s Cracking the Code Weekly Show “How to Handle Sticker Shock”

Sticker shock can be a big hurdle for a lot of homeowners. So what exactly do you do when a so-far cooperative customer sees the price and flips out?

This week, Weldon Long takes on the age-old subject: How can you ease the unrealistic price expectations some homeowners may have, so you don't wind up simply giving them the cheapest system that won't leave them satisfied?