Sticker shock can be a big hurdle for a lot of homeowners. So what exactly do you do when a so-far cooperative customer sees the price and flips out?
This week, Weldon Long takes on the age-old subject: How can you ease the unrealistic price expectations some homeowners may have, so you don't wind up simply giving them the cheapest system that won't leave them satisfied?
That, plus the greater "price objection" issue and much more, in this week's episode of Cracking the Code!
Watch now at EGIA.org/CBS-Show before it enters the EGIA members-only archive on 8/24.
About the Author
Weldon Long
New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.
