Equipment? Service? Expertise? What exactly are our technicians selling in their relationship with the homeowner?
Gary Elekes takes on that question of finding your true motivation in serving your customer, while Weldon Long handles the viewer Q&A on getting your team to buy-in to ongoing training, and much more! All on this week's Cracking the Code!
Watch now at EGIA.org/CBS-Show before it enters the EGIA members-only archive on October 19.
About the Author
Weldon Long
New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.
Gary Elekes
President
Gary Elekes is the president of EPC Training, co-founder of iMarket Solutions, an HVAC and plumbing contractor, and a recognized expert in lead generation and contracting with more than 30 years of experience in the trades. He is also a founding faculty member of EGIA Contractor University, which provides contractors with the training, tools and resources to build the business and life of their dreams. For additional information, visit egia.org/university.
