When the summer cools down or the winter warms up and business slows down, how can you make the phone ring? Special promotions.
This week, Weldon Long welcomes back Gary Elekes to explain how to use promotions -- and which specific promotions to use -- to drive revenue in those seasons when business isn't organically booming. Plus, tackling "three bids" and other questions.
All that and more, on this week's episode of Cracking the Code!
Watch now at EGIA.org/CBS-Show before it enters the EGIA members-only archive on November 16.
About the Author
Weldon Long
New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.
