Promotions are the key to driving revenue during the slow seasons -- a concept we covered last week. But how do you fit those marketing activities into your budget?
Gary Elekes is back with us this week, to continue the conversation on how to grow off-season revenue using promotions. Plus, a Q&A on where the industry is going, and what contractors need to prepare for over the next five years.
All that and more, on this week's episode of Cracking the Code!
Watch now at EGIA.org/CBS-Show before it enters the EGIA members-only archive on 11/23.
About the Author
Weldon Long
New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.
