Are your prices too high? Maybe. But it's even more likely that they're too low. And that's the best way to work hard and still fail to make a profit.
This week, Weldon Long welcomes Gary Elekes to explain the proper way to set a service labor rate -- and how to establish a higher price that's justified and supported by your brand promise. Plus, Gary and Weldon talk about marketing and brand ideas to help your company stand out from a crowded marketplace.
All that and more, in the latest episode of EGIA’s Cracking the Code! Watch now at EGIA.org/CBS-Show before it enters the EGIA members-only archive on Feb. 22.
About the Author
Weldon Long
New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.
