What are you really losing when you fail to convert a lead? Understanding your average revenue per lead can help quantify the true value of each new prospect and keep your team motivated to close.
This week, New York Times bestselling author Weldon Long provides a detailed explanation of how to find your average revenue per lead and why it matters. Plus, our “Ask the Experts” panel discusses how much your marketing budget should be to remain competitive in the industry.
All that and more, on this week's episode of Cracking the Code! Watch now at EGIA.org/CBS-Show before it enters the members-only archive on 3/29.
About the Author
Weldon Long
New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.
