Proactively dealing with objections can help maintain your average ticket during the summer busy season.
In this week's Cracking the Code episode, Weldon Long demonstrates a systematic approach to overcoming objections and holding margins during the sales process. Plus, a roleplaying exercise that helps put costs into perspective for your customers, and much more!
Watch the latest episode now at EGIA.org/CBS-Show before it enters the members-only archive on May 31.
About the Author
Weldon Long
New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.
