What actually protects homeowners — empty promises from random companies or the demonstrated trustworthiness of your brand?
This week, New York Times bestselling author Weldon Long introduces the first step in building trust with your homeowners to overcome the 3-bid objection. Your CSRs will also learn the true value of every lead to make sure they're not letting any opportunity slip away.
All that and more on this week's episode of Cracking the Code! Watch now at EGIA.org/CBS-Show before it enters the members-only archive on 7/26.
About the Author
Weldon Long
New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.
