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    1. Contracting Business Success

    EGIA 'Cracking the Code' Show: How to Overcome the Price Objection

    Aug. 1, 2019
    A transparent conversation with your homeowner customers about price considerations can help you close more deals.

    Having a transparent conversation with your homeowners about price considerations can help you close more deals.

    Contractingbusiness Com Sites Contractingbusiness com Files Weldon Long August 2

    This week, learn how to use third-party validation to strengthen your brand value and overcome the price objection.

    Plus, your CSRs will learn how to prevent one-leggers and your selling techs will learn how to sell on trust.

    All that and more in the latest episode of Cracking the Code! Watch now at EGIA.org/CBS-Show before it enters the members-only archive on August 9.

    About the Author

    Weldon Long | New York Times Best Selling Author & Creator of the HVAC Sales Academy

    Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.