EGIA 'Cracking the Code' Show: How to Overcome the Price Objection

A transparent conversation with your homeowner customers about price considerations can help you close more deals.
Aug. 1, 2019

Having a transparent conversation with your homeowners about price considerations can help you close more deals.

This week, learn how to use third-party validation to strengthen your brand value and overcome the price objection.

Plus, your CSRs will learn how to prevent one-leggers and your selling techs will learn how to sell on trust.

All that and more in the latest episode of Cracking the Code! Watch now at EGIA.org/CBS-Show before it enters the members-only archive on August 9.

About the Author

Weldon Long

New York Times Best Selling Author & Creator of the HVAC Sales Academy

Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.

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