Your brand promise identifies the character of your company and it's important to communicate that to everyone in your marketplace.
This week, Gary Elekes explains how to formulate your brand promise so it effectively communicates who you are and what your customers can expect from your service.
Plus, Weldon Long introduces a clip from EGIA's new show Unfiltered, which takes you behind the scenes of the contracting industry to teach you valuable drivers of success and prosperity.
All that and more on this week's Cracking the Code, available free for all until 11/29. Watch now at EGIA.org/CBS-Show.