Latest from Contracting Business Success

Andrii Yalanskyi/Stock Photos/Achievement/iStock
Contractor University’s Cracking the Code: Drive Excellence with Performance-Based Pay: Part 1
Discover how implementing performance-based pay can transform your business culture and drive higher performance. Join Weldon Long and Gary Elekes in this episode of 'Cracking...
May 23, 2025
LukaTDB/Stock Photos/Delivery Person/iStock
istock1996394542
Gain valuable insights from Weldon Long and Gary Elekes on leveraging smart systems and people to turn urgency into an advantage. Stream the latest episode for free until May ...
May 16, 2025
National Comfort Institute
R-454B Sold online for high prices.
HVAC contractors are facing challenges due to the R-454B refrigerant shortage and the implications of the AIM Act. Understand the impact on equipment sales, supply chain, and ...
May 6, 2025
kupicoo/Stock Photos/Discussion/iStock
Contractor University’s Cracking the Code: 1-on-1 Coaching: The Shortcut to Contractor Growth
Do you have an expert confidant who truly understands your business — and can guide you to highs while avoiding the lows? Having someone to bounce ideas off of, challenge...
May 2, 2025
250100780 © Darkworx | Dreamstime.com
dreamstime_xxl_250100780
Are you raising your prices? We want to know what Contracting Business readers are planning?
May 1, 2025
76393854 © Rawpixelimages | Dreamstime.com
dreamstime_xxl_76393854
Financing solutions have become a crucial strategy for HVAC contractors amidst economic uncertainty, empowering them to drive growth and stay competitive.
April 29, 2025
waragon injan/Stock Photos/Technology/iStock
istock2160378323
Learn how to highlight long-term value and position yourself as a trusted expert by leading with financing strategies in this episode of 'Cracking the Code.' Turn short-term choices...
April 25, 2025
Andry Djumantara/Stock Illustrations/Adult/iStock
istock2199745658
Learn how to turn cost concerns into confident commitments by equipping your team with smart strategies and creative ways to subsidize costs. Increase profits and customer satisfaction...
April 18, 2025
BrianAJackson/Stock Photos/Measuring/iStock
istock1319232417
Overwhelmed teams hindering sustainable growth? Recognize and reward problem identifiers and solvers while aligning with a compelling unified vision. Learn actionable strategies...
April 11, 2025

EGIA Weekly Show: The Importance of Your Brand Promise

You must communicate your brand promise to everyone in your marketplace.
, 
Nov. 21, 2019
gustavofrazao / iStock / Getty Images Plus
Trust Street Sign.jpg

Your brand promise identifies the character of your company and it's important to communicate that to everyone in your marketplace.

Contractingbusiness Com Sites Contractingbusiness com Files Weldon Long Nov22

This week, Gary Elekes explains how to formulate your brand promise so it effectively communicates who you are and what your customers can expect from your service.

Plus, Weldon Long introduces a clip from EGIA's new show Unfiltered, which takes you behind the scenes of the contracting industry to teach you valuable drivers of success and prosperity.

All that and more on this week's Cracking the Code, available free for all until 11/29. Watch now at EGIA.org/CBS-Show.

About the Author

Weldon Long

New York Times Best Selling Author & Creator of the HVAC Sales Academy

Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.

Gary Elekes

President

Gary Elekes is the president of EPC Training, co-founder of iMarket Solutions, an HVAC and plumbing contractor, and a recognized expert in lead generation and contracting with more than 30 years of experience in the trades. He is also a founding faculty member of EGIA Contractor University, which provides contractors with the training, tools and resources to build the business and life of their dreams.
For additional information, visit egia.org/university.

Sign up for Contracting Business Newsletters
Get the latest news and updates.