Customers will spend 10% more for the same product if they receive better customer service.
This week, Gary Elekes continues the discussion on how to utilize your brand promise to provide exceptional value for your customers and drive revenue to grow your contracting business.
Plus, Weldon Long demonstrates how to communicate your values with your homeowners so they know you actually live your brand promise.
All that and more on this week's Cracking the Code, available free for all until 12/6. Watch now at EGIA.org/CBS-Show.
About the Author
Weldon Long
New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.
Gary Elekes
President
Gary Elekes is the president of EPC Training, co-founder of iMarket Solutions, an HVAC and plumbing contractor, and a recognized expert in lead generation and contracting with more than 30 years of experience in the trades. He is also a founding faculty member of EGIA Contractor University, which provides contractors with the training, tools and resources to build the business and life of their dreams. For additional information, visit egia.org/university.
