• Newsletter Subscriptions
  • Magazine Subscription

    • Latest from Contracting Business Success

    ken_goodrich_closeup
    Ridofranz/Stock Photos/Customer/Getty Images
    customers_shake_hands
    Wachirapong Sukkasemsakorn/iStock/Getty Images Plus
    2025_goals
    Korrawin/iStock/Getty Images Plus
    leveraging_metrics
    Jacob Wackerhousen/iStock by Getty Images
    istock1511329752
    Eoneren/iStock / Getty Images Plus
    exit_the_maze
    hikastock/Stock Photos/Getty Images
    phone_qr_nov_15
    © Calvin L. Leake | Dreamstime.com
    trucks
    scyther5/iStock/Getty Images Plus
    creative_business_people
    olm26250/iStock/Getty Images Plus
    customer loyalty button.jpg
    1. Contracting Business Success

    EGIA 'Cracking the Code' Show: How Your Brand Promise Drives Revenue

    Nov. 28, 2019
    Utilize your brand promise and communicate it clearly, to provide exceptional value for your customers and drive revenue.

    Customers will spend 10% more for the same product if they receive better customer service.

    Contractingbusiness Com Sites Contractingbusiness com Files Weldon Long1129

    This week, Gary Elekes continues the discussion on how to utilize your brand promise to provide exceptional value for your customers and drive revenue to grow your contracting business.

    Plus, Weldon Long demonstrates how to communicate your values with your homeowners so they know you actually live your brand promise.

    All that and more on this week's Cracking the Code, available free for all until 12/6. Watch now at EGIA.org/CBS-Show.

    About the Author

    Weldon Long | New York Times Best Selling Author & Creator of the HVAC Sales Academy

    Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.

    About the Author

    Gary Elekes | President

    Gary Elekes is the president of EPC Training, co-founder of iMarket Solutions, an HVAC and plumbing contractor, and a recognized expert in lead generation and contracting with more than 30 years of experience in the trades. He is also a founding faculty member of EGIA Contractor University, which provides contractors with the training, tools and resources to build the business and life of their dreams.
    For additional information, visit egia.org/university.