Latest from Contracting Business Success

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Gain valuable insights from Weldon Long and Gary Elekes on leveraging smart systems and people to turn urgency into an advantage. Stream the latest episode for free until May ...
May 16, 2025
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HVAC contractors are facing challenges due to the R-454B refrigerant shortage and the implications of the AIM Act. Understand the impact on equipment sales, supply chain, and ...
May 6, 2025
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Contractor University’s Cracking the Code: 1-on-1 Coaching: The Shortcut to Contractor Growth
Do you have an expert confidant who truly understands your business — and can guide you to highs while avoiding the lows? Having someone to bounce ideas off of, challenge...
May 2, 2025
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Are you raising your prices? We want to know what Contracting Business readers are planning?
May 1, 2025
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Financing solutions have become a crucial strategy for HVAC contractors amidst economic uncertainty, empowering them to drive growth and stay competitive.
April 29, 2025
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Learn how to highlight long-term value and position yourself as a trusted expert by leading with financing strategies in this episode of 'Cracking the Code.' Turn short-term choices...
April 25, 2025
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Learn how to turn cost concerns into confident commitments by equipping your team with smart strategies and creative ways to subsidize costs. Increase profits and customer satisfaction...
April 18, 2025
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Overwhelmed teams hindering sustainable growth? Recognize and reward problem identifiers and solvers while aligning with a compelling unified vision. Learn actionable strategies...
April 11, 2025
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Learn how to identify and address growth gaps in your company for successful project plans and long-term growth. Gary Elekes shares insights on refining processes and building...
April 4, 2025

EGIA 'Cracking the Code' Show: How Your Brand Promise Drives Revenue

Utilize your brand promise and communicate it clearly, to provide exceptional value for your customers and drive revenue.
Nov. 28, 2019
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Customers will spend 10% more for the same product if they receive better customer service.

This week, Gary Elekes continues the discussion on how to utilize your brand promise to provide exceptional value for your customers and drive revenue to grow your contracting business.

Plus, Weldon Long demonstrates how to communicate your values with your homeowners so they know you actually live your brand promise.

All that and more on this week's Cracking the Code, available free for all until 12/6. Watch now at EGIA.org/CBS-Show.

About the Author

Weldon Long

New York Times Best Selling Author & Creator of the HVAC Sales Academy

Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.

Gary Elekes

President

Gary Elekes is the president of EPC Training, co-founder of iMarket Solutions, an HVAC and plumbing contractor, and a recognized expert in lead generation and contracting with more than 30 years of experience in the trades. He is also a founding faculty member of EGIA Contractor University, which provides contractors with the training, tools and resources to build the business and life of their dreams.
For additional information, visit egia.org/university.

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