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EGIA 'Cracking the Code' Show: Comfort Advisor Social Styles, Part 2

May 8, 2020
Learn the four social styles customers exhibit, and how to adapt your sales presentation accordingly. Also see an update on the October EPIC2020 show.

There are four main social styles a customer might have, each with their own set of biases and objections. Successful contractors understand how to identify each unique social style and adapt their sales presentations accordingly. 

This week, Gary Elekes finishes his discussion on comfort advisor social styles and how to sell to different types of customers.

Plus, get a sneak peek into the EPIC2020 breakout schedule, as founding EGIA faculty member and experienced contractor James Leichter introduces his session, Higher Technician Sales: A Diagnostic Approach, happening at EPIC2020 in Las Vegas October 1-2, 2020.

All that and more on this week's Cracking the Code, available free for all until May 15.

Watch now at