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Application Knowledge for Comfort Advisors Pt. 2

Sept. 15, 2020
Gary Elekes explains how to leverage the fundamentals to create home comfort solutions.

80% of consumers won't buy from a salesperson who sounds unknowledgeable about the product they're selling. That’s why your comfort advisors must be trained on basic HVAC knowledge before they enter your customers’ homes.

This week, Gary Elekes continues his discussion on application knowledge for comfort advisors to help your salespeople create excellent home comfort solutions for your customers by leveraging HVAC fundamentals.

Plus, get a look inside LEAD2020, EGIA’s 3-day game-changing virtual leadership summit, where contractors will discover breakthrough strategies help them lead teams to unprecedented success. 

All that and more on this week's Cracking the Code, available free for all until 9/18. Watch now at