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EGIA’s 'Cracking the Code' Show: Never Pre-Judge Your Contracting Customers

Jan. 7, 2022
Why? Because every customer buys differently.

The undeniable truth about selling any product or service is, every customer buys differently.

This week, Matthew Bratsis of OPTIMUS Financing and Rachel Mecklenburg of FTL discuss why pre-judging your customers' buying preferences can be a death sentence for your contracting business. You'll learn how providing multiple financing options on every sale and why understanding customers' social styles can help you strengthen your offering and grow your revenue.

Plus, preview one of the training videos from the new Maintenance Tech Training and Development course, available on-demand on the Contractor University platform.

All that and more on this week's episode of "Cracking the Code," free for all until 1/14 at