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    Breathing Fresh Air

    EGIA’s Cracking the Code Show: Communicating the Importance of Indoor Air Quality

    Jan. 14, 2022
    There is a communication strategy strategy to help educate your marketplace and elevate the importance of Indoor Air Quality (IAQ) in the minds of your customers.

    How do you make air tangible and why should HVAC business owners help homeowners visualize the quality of the air they breathe? 

    This week, Drew Cameron teaches you a consumer communication strategy to help educate your marketplace and elevate the importance of Indoor Air Quality (IAQ) in the minds of your customers.

    Drew shares 15 tools that give you the ability to elevate your IAQ sales, better serve your customers, and differentiate your brand.

    All that and more on this week's episode of Cracking the Code, free for all until 1/21 at MyContractorUniversity.com/CBS-Show.