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Contractor University’s Cracking the Code Weekly Show: Navigate Through Changing Times With Financing Pt 2

Jan. 13, 2023
Russ Horrocks shares how financing can be an advantage for contractors in changing times.

 In an industry where a homeowner's purchase is considered an investment in their comfort, the ability to provide your customers with options that take into account their financial commitment can be the determining factor in closing a sale.

This week, Russ Horrocks continues to share how financing can be an advantage for contractors as they lead their businesses through changing times.

You’ll learn more about differentiating yourself from competitors with financing, how providing strong financial products offers a level of professionalism, and understand how the needs of the market impact the homeowner's decision to buy.

All that and more on this week's episode of Cracking the Code, free for all until 1/19 at