You work hard, offer quality services and treat customers like people not because you like it, but because it's the right thing to do.
But how do potential customers know you operate with integrity when comparing your business with others?
This week, Drew Cameron sits down with Cynthia Adams, CEO and co-founder of Pearl Certification, to explain how certifying your business builds its value in the eyes of the customer, as well as an overall discussion on why consumers choose to hire the companies they do.