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    1. Contracting Business Success

    Contractor University’s 'Cracking the Code' Show: Consumer Financing ABCs for HVAC Businesses

    April 12, 2024
    Be certain your salespeople are up-to-speed on basic financial terminology.

    When your salespeople are in the home representing your business, it’s important that homeowners trust them to be end-all, be-all experts on HVAC systems and HVAC sales.

    So when your salespeople offer financing to the customer, it is imperative that they are also able to educate the homeowner with the associated basic financial literacy.

    That’s why this week on" Cracking the Code", Matthew Bratsis of OPTIMUS Financing shares with you and your employees basic financial literacy terms and how financing can help you sell to more customers, even if they have bad credit.

    All that and more on the latest episode of Cracking the Code! Watch, free for everyone, through April 18th at MyContractorUniversity.com/CBS-Show.

    About the Author

    Weldon Long | New York Times Best Selling Author & Creator of the HVAC Sales Academy

    Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.

    About the Author

    Matthew Bratsis | VP contractor services, OPTIMUS Financing

    As Vice President of Contractor Services, Matthew is responsible for all lending and finance operations within OPTIMUS Financing. He works directly with lending partners and affiliates developing and creating the most up-to-date finance offerings for EGIA’s vast contractor base. In addition, Matthew leads EGIA’s business development strategy, as well as the design and implementation of finance training content.

    Matthew has been an integral part of the home improvement finance industry for over 20 years, with stops at American General Finance, Greensky and Renovate America. Matthew attended Virginia Commonwealth University, graduating with a degree in Psychology.