In order to know your worth, you need to understand why your customers are paying for your services.
If you spend only ten minutes performing a diagnostic, does that mean your customer should only pay for ten minutes of your time? Or are they paying for the hundreds of hours of experience you’ve spent working in your field and learning your craft?
EGIA
This week on Cracking the Code, NYT bestselling author and EGIA founding faculty member, Weldon Long, shares the mindset approach that allowed him to scale multiple successful HVAC businesses and helps you understand the value of what you bring to the table for your customers.
New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.
