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Service club members get a heads up on changes coming in the markets they serve.

3 Reasons to Join a Service Club

June 6, 2024
Service clubs are filled with community centers of influence. Most meet weekly and conduct service projects in the local area. Service clubs are filled with information providers, and you can find ways to 'give back.'

Few contractors belong to service clubs, such as Rotary, Lion’s, Kiwanis, Optimist, and Civitan. This is a mistake. Here are three reasons you should consider joining a local service club.

1. Build Your Network

Service clubs are filled with community centers of influence. Most meet weekly and conduct service projects in the local area. This gives you a chance to meet and build relationships with the people others turn to for contractor recommendations. Who gets recommended? You, if you are in the service club. Moreover, you are likely to get a fair amount of work from the people in the club. Gaining business should not be the primary reason for joining a service club, but it will naturally happen.

You will also find yourself tapping into the members of the club for services you need. Your club will like have a good lawyer, CPA, commercial insurance agent, ad specialities company, and so on. If not, someone in the club will be able to refer you to someone you can trust.

2. Learn What’s Happening

No one knows more about what is happening in the local community than service club members. From members of the clubs who have inside knowledge to presentations by local government officials, non-profit executives, and business leaders, service club members get a heads up on changes coming in the markets they serve.

3. Gain a Vehicle for Giving Back

If you are successful in your community, you have an obligation to give a little back. A service club provides a great vehicle through the money that’s raised for local charities to the service projects every club conducts. Moreover when you give back to the community, you build goodwill and build your brand. Both pay off.

To find a service club, just search online. Every service club has a website. Some meet over breakfast. Some meet over lunch. Reach out and they will welcome you.

 

About the Author

Matt Michel | Chief Executive Officer

Matt Michel was a co-founder and CEO of the Service Roundtable (ServiceRoundtable.com). The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. The Service Nation Alliance is a part of this overall organization. Matt was inducted into the Contracting Business HVAC Hall of Fame in 2015. He is now an author and rancher.