Latest from Contracting Business Success

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Gain insights into making a well-thought-out plan for exiting your company, focusing on your personal goals and circumstances. Tune out the noise and stay focused on your path...
May 27, 2025
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Contractor University’s Cracking the Code: Drive Excellence with Performance-Based Pay: Part 1
Discover how implementing performance-based pay can transform your business culture and drive higher performance. Join Weldon Long and Gary Elekes in this episode of 'Cracking...
May 23, 2025
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Gain valuable insights from Weldon Long and Gary Elekes on leveraging smart systems and people to turn urgency into an advantage. Stream the latest episode for free until May ...
May 16, 2025
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HVAC contractors are facing challenges due to the R-454B refrigerant shortage and the implications of the AIM Act. Understand the impact on equipment sales, supply chain, and ...
May 6, 2025
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Contractor University’s Cracking the Code: 1-on-1 Coaching: The Shortcut to Contractor Growth
Do you have an expert confidant who truly understands your business — and can guide you to highs while avoiding the lows? Having someone to bounce ideas off of, challenge...
May 2, 2025
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Are you raising your prices? We want to know what Contracting Business readers are planning?
May 1, 2025
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Financing solutions have become a crucial strategy for HVAC contractors amidst economic uncertainty, empowering them to drive growth and stay competitive.
April 29, 2025
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Learn how to highlight long-term value and position yourself as a trusted expert by leading with financing strategies in this episode of 'Cracking the Code.' Turn short-term choices...
April 25, 2025
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Learn how to turn cost concerns into confident commitments by equipping your team with smart strategies and creative ways to subsidize costs. Increase profits and customer satisfaction...
April 18, 2025

Contractor University’s Cracking the Code Weekly Show 4 Steps to Increasing Referrals and Repeat Customers

Weldon Long and Dustin Kirby discuss the importance of relationship marketing.
June 7, 2024
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Any quality home services business is going to create referrals and repeat customers simply by being great. But without the proper strategies in place, you’ll never be able to maximize your brand’s reach.

EGIA
Weldon Long
Weldon Long

This week on Cracking the Code, Dustin Kirby of GFour Marketing joins the show to discuss the four major elements of relationship marketing that help to create a bond between your company and your customers.

All that and more on this week’s episode! Watch, free for everyone through June 13th, at MyContractorUniversity.com/CBS-Show

About the Author

Weldon Long

New York Times Best Selling Author & Creator of the HVAC Sales Academy

Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.

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