666b2090e7aff3364239ce4f Speaking With Psychologist

Contractor University’s Cracking the Code Weekly Show: HVAC Buying Psychology

June 14, 2024
Weldon Long describes why offering multiple pricing options empowers customers towards a decision.

High quality and high efficiency come with a high price tag. Homeowners experiencing sticker shock can lose faith in the contractor and often look to the competition for cheaper, lower value options. That is where tiered pricing options come in!

This week on Cracking the Code, New York Times bestselling author Weldon Long discusses alleviating price concerns by empowering customers with multiple options so that they can find a system they can both enjoy and afford.

All that and more on this week’s episode! Watch, free for everyone through June 20th, at MyContractorUniversity.com/CBS-Show.


About the Author

Weldon Long | New York Times Best Selling Author & Creator of the HVAC Sales Academy

Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.